audience and television programs: women readings of television commercials

Television Programs and Development of Moral Values

In this study, the relationship between the viewing of television programs (programs toward God, the lessons of the Quran, the Fath) in the fields of Tehran citizens to moral values (Faith, virtue, purification and self-purification, prayer, reading culture, integrity, justice-oriented, good relations with others) have been investigated. The statistical population of this research over 15 years...

Finding the Interactive Television Audience

The term 'convergence' increasingly dominates discussions of our media environment, yet due to the embryonic nature of the newer interactive media platforms it remains hard to predict patterns of use and meaning making among consumers. As the UK moves into the world of digital plenty leaving behind the comfortable world of analogue scarcity, television executives are increasingly looking to int...

Sonia Livingstone Television and the active audience

LSE has developed LSE Research Online so that users may access research output of the School. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in LSE Research Online to facilitate their private study or for non-commercial research. You may not engage in furthe...

The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis

Gender portrayals in 2,209 network television commercials were content analyzed. To compare differences between three day parts, the sample was chosen from three time periods." daytime, when the audience is mostly women; evening prime time, when the sex of the audience is more evenly distributed," and weekend afternoon sportscasts, when men are a large percentage of the audience. The results in...

On the Detection and Recognition of Television Commercials

TV commercials are interesting in many respects: advertisers and psychologists are interested in their influence on human purchasing habits, while parents might be interest in shielding their children from their influence. In this paper, two methods for detecting and extracting commercials in digital videos are described. The first method is based on statistics of measurable features and enable...

Correcting Audience Externalities in Television Advertising